MonkeyPump

Art Direction, Branding, Visual Design, Logo, Product Design, UI/UX Design

MonkeyPump

A state-of-the-art DeFi platform harnessing a pioneering matching engine strategy to optimize yield on ApeCoin. It's tailored for investors determined to amplify their returns securely.

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The task at hand was to forge a brand identity that would deeply resonate with our core audience of DeFi aficionados and discerning investors. Inspired to sculpt a contemporary, tech-forward image for the platform, combining striking visuals with a tone that's professional, innovative, and always a step ahead.

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The Logo

The cornerstones of our brand identity. Together, these symbols converge to encapsulate our unyielding emphasis on innovation and forward momentum.
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The Ape:

Embodies a playful and energetic spirit, sprinkling a touch of whimsy throughout our brand. It's a nod to the iconic Bored Apes, ensuring our brand leaves a lasting impression.

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‍The Rocket:

‍‍Stands as a beacon of progress and innovation. It's not just a rocket; it's our commitment to pushing boundaries and reaching for the stars.

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The Upward Arrow:

More than just a direction, it's our emblem of growth, progress, and the continual pursuit of rising trends and improvements.

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The Font

Montserrat has a clean and simple design that is highly legible, even at small sizes. With it’s modern, versitile and professional look, it’s the choice for MonkeyPump’s voice. With the even strokes and geometric shapes of the font, it’s highly legible across a range of mediums, from digital to print.

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UI/UX

The taking page features a visually stunning design that incorporates the popular glassmorphism trend and neon. The UI/UX design is designed to be as intuitive and user-friendly as possible, providing a seamless experience for stakers.

The use of glassmorphism gives the page a modern and sleek appearance, while the neon triangles add a touch of futuristic style. The website design is not only visually appealing but also functional, providing clear and concise information about the staking process and rewards. Overall, the website’s design reflects MonkeyPump’s commitment to providing a user-friendly and innovative DeFi platform.

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Pitch Deck

Crafting the pitch deck for MonkeyPump was a pivotal step in our marketing and branding journey. It was imperative that this deck not only communicated MonkeyPump's distinct value to potential investors but also highlighted the depth of our team's proficiency and experience within the DeFi landscape.

Diligently, pieceing together a thorough pitch deck. It delved deep into the intricacies of our platform, from the ground-breaking matching engine strategy right down to the stringent security protocols ensuring the safeguarding of user assets.

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